Green is the New Pink
Ten plus years ago there was a catch phrase that you could not go a day without hearing about 1200 times: politically correct. The concept was a sound one: addressing people in a way that is culturally respectful and in no way offensive to them personally. It’s a noble concept, but much like these other buzz words and phrases that pop up every decade or so, the concept was trivialized by people who either lashed out against the idea outright, or used it to ridiculous degrees. It became a mockery of itself, and to this day if someone uses the term “politically correct” it’s usually in jest.
Which brings me to green ethics… A sound concept, but much like the aforementioned politically correct, it’s really just a fad. While noble, causes like this that give themselves catch phrases only handicap themselves, and open themselves up for revolts and parody. Why can’t we just take steps to try and be a little nicer to our environment? We do have to live here long term. Ultimately though, green ethics reminds me of something I was reading about the other day in the irreverently witty “Stuff White People Like” by Christian Lander, and that is “awareness.” The following is a quote from the book:
“An interesting fact about white people is that they firmly believe all of the world’s problems can be solved through ‘awareness’– meaning the process of making other people aware of problems, magically causing someone else, like the government, to fix it.
This belief allows them to feel that sweet self-satisfaction without actually having to solve anything or face any difficult challenges, because the only challenge of raising awareness is getting the attention of people who are currently unaware.”
And that is green ethics in a nutshell. If you want to soften humanity’s footprint on the environment, just do it, and stop trying to make people aware of it. Lead by example, and let the world follow.